Latest News

Less Talk, More Sales

One of the many questions lighting professionals regularly ask how to close more sales. Time and again, I give the same answer. Create lighting designs that reflect the personality of the client. Use light levels create the mood, and select specific landscape elements that suit their specific needs. So how do we go about uncovering this information? Simple. Just ask the client! Too often, sales calls involve a lot of talk about things like experience and background, or technical proficiency. While these...

Using Color Filters to Enhance Lighting Design

Many of the advanced lighting techniques used by lighting professionals involve small changes that yield significant effects. Let’s take a look at the utilization of color to enhance designs. Subtle color shifts often go under-appreciated by today’s lighting designers, but their impact is immediately felt. By cleverly utilizing color filters specific elements can be emphasized and result in the creation of separation, depth and interest. The two colors most-often used in lighting design are amber and light...

Getting the Most Out of Client Consultations

When initially developing a landscape lighting plan for a client, the most important step is to identify their goals. This requires a bit of client education so they can make an informed decision. Educating a client on the different lighting effects often results in a better sale for you and a more satisfied client. Here are a few tips to get the most out of your client consultations: First, ask why they want landscape lighting. Is it for safety, entertaining at night, or street appeal? Learning these...

The New FXL.com, Redesigned from the Ground Up

The FX Luminaire website has been redesigned from the ground up to accommodate the needs of lighting professionals and homeowners. We are committed to providing our valued customers with the resources they need to create a beautiful landscape lighting system that will last for years to come. PRODUCTS Our entire catalog is only a few clicks away in the Products section, featuring both LED and Incandescent models and Power and Control. Product pages have everything from model charts to specifications,...

FX LED Replacement Kits

Everything you need to upgrade or replace an FX LED Board. Whether you are accommodating plant growth, adding additional light or just want the latest FX LED technology, the FX LED Replacement Kit has what you need to complete the job. FX 6LED Board Announcing the introduction of our new FX 6LED Board.  Equivalent in light output to a 40 watt halogen the FX 6LED board provides over 77% energy savings. With the same footprint as the FX 9LED Board the 6LED Board utilizes the same optics and mounting holes...

Drew Tedford Hired as New FX Luminaire Sales Manager

Leading LED landscape light manufacturer FX Luminaire is proud to announce that Drew Tedford has been hired as Sales Manager of the Great Lakes region. Drew is a graduate of the University of Arkansas’ renowned Landscape Architecture program. He has been involved in the lighting industry for almost a decade, and has held prominent positions with distributors and numerous design/build firms. When asked why he decided to accept the offer from FX, Drew replied, “Because FX has always stood out to me as the...

FX Luminaire Hires Zach Rundle as New Sales Manager For Gulf States

FX Luminaire is proud to announce that Zach Rundle has been hired as Sales Manager for the Gulf States. Zach is a graduate of the University of Arkansas’ renowned School of Agriculture where he earned a B.S. in Horticulture and Turf Grass Management. He is deeply experienced in the green industry, and has worked in all aspects of the business, including landscape lighting, landscape installation and maintenance, drainage, irrigation, water features, pumps, sales and distribution. When asked why he decided...

Shawn Knudson Hired as New FX Luminaire Sales Manager

FX Luminaire is proud to announce that landscape lighting veteran Shawn Knudson has joined the team as Sales Manager of the Pacific Northwest Region. His new territory includes Washington, Oregon, northern Idaho, western Canada and Alaska. Shawn Knudson has been in the green industry for nearly 30 years. His experience includes nearly all areas of landscape lighting, irrigation design, water pumps and features, wholesale distribution, and manufacturer sales. He has also owned his own design/build lighting...

Ron Pinnell Hired as New FX Luminaire’s Sales Manager

FX Luminaire is proud to announce that 20-year landscape lighting veteran Ron Pinnell has joined the team as Sales Manager of the Great Plains Region. Ron brings with him critical in-depth knowledge of lighting products and highly regarded training skills. Due to rapid growth, FX is expanding the number of sales territories to provide improved customer service.  Ron’s territory is a new one and includes the Dakotas, Nebraska, Kansas, Iowa, Missouri, southern Illinois and Oklahoma. Ron is based out of...

New FX Luminaire PO LED Wall Light Combines Flexibility and Beauty

FX Luminaire is best known for developing some of the most elegant, efficient, and technologically advanced LED fixtures in the industry. The most recent FX product release, the PO wall light, is a shining example of that reputation in action. The PO is one of the most versatile wall fixtures on the market because of the way it blends LED efficiency, durable materials, and specification flexibility. It was built to accommodate the lighting designer’s need for exterior styling as well as light function. The...

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