Wednesday, March 14, 2018 - 9:58am
As the industry leader in outdoor lighting solutions, FX Luminaire manufactures a wide range of products, including traditional and niche lighting fixtures, transformers, controllers, and accessories. To better present our diverse array of solutions, we have established a new classification system for our products based on materials, technology, and price.
To help determine which fixtures are best suited for each project and budget, we have created two categories for our fixtures: Designer (integrated LED fixtures compatible with Luxor® zoning, dimming, and/or color technology), and Standard (lamp-fitted fixtures compatible with simple transformers).
Each series is divided into three levels based primarily on material construction and corrosion resistance: Base, Plus, and Premium. The general price point of fixtures increases from Standard to Designer and within each series from Base to Plus to Premium levels.
"The system will provide distributors and contractors with new approaches to help expand their businesses," said Ryan Williams, Senior Marketing Manager for FX Luminaire. "Homeowners will also be able to use this system to easily compare and choose fixtures that fit the control and environmental needs of their homes."
This system will help distributors, lighting designers, and contractors present and sell lighting solutions by giving them the power to group similar fixtures and show customers options at varying budgets. Because this system easily helps buyers understand where their proposed solution fits among the many different options, it is also conducive to upselling.
Click Here to learn more about our Standard and Designer Series Lighting
